In a market as nuanced as San Jose, the line between aspirational and detrimental pricing is razor-thin. While sellers often feel the impulse to list high, a trove of market data and psychological insights reveals a harsh truth: overpricing is a high-risk gamble that nearly always results in a lower final sale price. It triggers a vicious cycle of reduced buyer interest, a "stale listing" stigma, and costly price reductions that leave money on the table. The true "sweet spot" is not the highest number, but the one that creates urgency and competition, a science that can only be mastered with data-driven expertise and a deep understanding of local market dynamics.

Read More